IT channel revolution

How The IT Channel Is Playing A Huge Role In Revolutionizing The Information & Communication Technology Business

Information and Communication Technology (ICT) deals with new and modern technologies, data analysis, storage, processing, and communication of information. ICT is present everywhere and has huge economic significance.

Businesses can deliver efficient and quick results by reducing the gap between ICT resellers and IT vendors. Together with IT distributors, they can acquire a new market and expand the range of customers. IT distributors play an important role in managing the supply of ICT products. They are coming up with innovative and efficient methods for the supply of ICT products to meet the increasing demand for IT products. IT distributors give irreplaceable advantages to IT channels. Most IT vendors attribute over 80% of their revenues to efforts put in by their IT solutions distributor.

IT channel distributor acts as an intermediary between ICT vendors and ICT resellers or system integrators in the distribution of hardware or software. IT channel is playing a huge role in revolutionizing the ICT businesses in the following ways:

It takes a big effort to enter into a new market, especially for developing businesses. Due to the lack of required market knowledge, trading relations, technology product distributions, etc., the process becomes complex and tricky. IT distributors are the ones who can solve this complex situation with their intelligence and experiences. Their data-driven insights and market knowledge are useful for the ICT vendors in enhancing go-to-market product strategy.

Their solutions are perfect for ICT vendors and help in knowing their customers. They deliver market directions to ICT resellers. Together with correct IT channels, IT distributors can give great ease of access to an existing set of primed relationships with ICT resellers.

Every market has a number of dealers and ICT resellers. Choosing among thousands of IT channels is not an easy task. ICT vendors might take months (in the worst-case years) in selecting the right partner for their services. Hence, IT distributors are required to handle such situations. Their strong customer base helps ICT vendors with time-to-market. The delivery time reduces, and efficiency increases. They also allow ICT vendors to make changes in offerings for better solutions.

Many IT distributors host NOCs (Network Operations Centres). They educate ICT resellers about products. They provide presales training, demos, roadshows about new products on the behalf of vendors, pre and post-sales support, etc. 

IT Distributors manages the supply chain of IT products. They have strong and reliable logistic networks. They can move ICT vendor’s products efficiently. They are responsible for improving the delivery of IT Products, reducing theft, supply chain visibility, and reducing the delays in the ICT products supply chain pipeline. With their support, IT channels can approach end-consumers easily.

The role of ICT products is important for businesses, and without it, businesses cannot compete in the global market. The supply chain management of IT products is complex, and therefore it is recommended to collaborate with ICT distributors for smooth processing.

The role of IT distributors is evolving. Now, they are not just a logistic helping hand but also an indispensable business partner. ICT resellers can significantly influence small and medium business purchasing decisions. Distributors are the ones who keep these ICT resellers informed. They provide the education, training, and certification necessary to sell specific products and services. Some ICT vendors are recognizing that distributors are the missing link in penetrating markets they previously haven’t been able to reach success on their own. IT distributors have a significant influence on customer purchasing patterns, particularly in fragmented markets like the SMB space. 

An IT distributor should have a promising track record of sales growth and delivering accelerated market access. An ideal IT distributor demonstrates the capabilities for developing a brand image to drive long-term values. ICT is a B2B Platform for ICT channels in UAE. ICT Vendors, IT Distributors, ICT Resellers, and System Integrators from all over the world can transact with each other using the utilities of our platform. Our solutions and features are easy to use and offer flexibility. Get in touch with us if you are interested to find out how ICT Circle can help in increasing sales of your ICT business.

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