Why do you think any business fails?
Well, there might be many elements that might affect. But the most common thing that a failing business does is, refuse to grow with trends and that affects the connectivity and understanding of the business with its customers.
If the business doesn’t know what new trends are setting up? What are their customers attracted towards? where their targeted audience is? Then it is surely going to fade away.
A good business always has its eyes on the market insights!
What are market insights?
Data is one of the most crucial elements in business, without data the business context doesn’t stay valuable because it doesn’t tell what to do next.
Market insights are defined as the process of developing a deep and detailed understanding of potential audience, customers, competitors, and the business industry.
A market insight includes things like-
- Collecting the data from social media and websites
- Organizing and analyzing the data
- Analyzing the useable data
- Making new strategies
- Market understanding
Market insights is a very broad category, there are various types of market insights that are used according to the business. Here is some glimpse of the types of insights in the business-
- Brand Research!
This research helps with managing the company’s brand. A company’s brand can be images, narratives, and characteristics that people associate with it.
- The Campaign Evaluation!
Campaign evaluation is designed to evaluate whether the message of your advertising is reaching the right audience? Successful campaign evaluation can help businesses sell more.
- Competitor Analysis!
This analysis allows assessing the competitor’s strengths and their weaknesses in the current marketplace, providing the business competitive advantage.
- Customer Research!
Consumer research does not only tell you about who the customers are and what they do but it also reveals why the customers behave in certain ways and helps the business to meet the goals.
- Product Development research!
Research for product development includes using the client’s knowledge to improve the entire process of creating a product or service and then presenting it to the market.
What is the ICT circle?
ICT circle is a B2B Platform for ICT channels: Vendors, Distributors, Resellers, and System Integrators from all over the world can transact with each other using the utilities of this platform. The features offered by ICT Circle are easy to use and give flexibility to seamlessly indent sales, procurement, marketing, and training to its subscribers, ultimately simplifying the day-to-day processes of the ICT fraternity.
What market insights options does ICT circle provide?
As a B2B platform, ICT circle provides many great features to improve your overall IT business. It provides many great market insights benefits for your business sales. Benefits like-
- Marketing Opportunities!
It’s often noticed that most businesses do not have a dedicated marketing department or a marketing team, to promote their services both on-ground and online. ICT Circle acts as a marketing channel that can be used by businesses who want to promote their services and showcase their might to the ICT fraternity which in effect to more exposure and collaboration opportunities with other technology providers.
- Market Training!
ICT Circle facilitates a common platform for the IT Channel bringing all the tiers together to communicate. Your business gets to know various other businesses, their onboarding processes, channel programs, and market acceptance. Further, you can get information about various events, webinars, and training where you can participate as per choice to update the knowledge of their sales and tech teams.
- Realtime Dashboard!
ICT Circle provides businesses with a comprehensive dashboard to monitor the day-to-day activities or as per the selected time period, this helps businesses dive deeper and fine-tune their offerings as per market demands. The platform facilitates a 1-0-1 chatroom for business interactions with prospective buyers or sellers and provides daily market news alerts on any dynamic requirements from the other subscribers. Simply, a great tool to improve their market know-how and make informed & timely decisions.
- GTM Strategy!
ICT Circle gives businesses a great insight into the market so that they can create and deploy the most suitable go-to-market strategy around their products & services, targeted marketing can also be done based on the market conditions.
- Market Overview!
A wonderful venue to know what is happening around in your markets, firsthand feedback, and reactions, witness the trends as they change, and gain insight on what needs to be stopped and what is new to be introduced. Competitor offerings, comparisons, differentiation, etc. All this and more in one place. ICT circle!
How are these market insights going to help your business make informed decisions? Well, these insights help the business in various ways like-
- A better understanding of the customer’s needs.
- Helps to provide improved, and more personalized experiences to the customers.
- As the business gets better work response rates of the customers, then people buy and reorder which increases the revenue.
- The business can outsmart the competitors, rather than outspending them
- Optimization! It helps to Maximize ROI because insights cut costs and improve results both at the same time.
For more details about the ICT circle, visit-