ICT CircleKeeping customers who have already made purchases from you is more uncomplicated than constantly seeking out new ones. Given the fierce rivalry for consumers’ attention, you’ve undoubtedly already realized that.
But how can you keep your current clients interested and encourage them to make further purchases?
By employing tactics that encourage them to return rather than allowing fate to decide when they will do so.
Set up customer account pages
Customers come first. Setting up customer account pages is the only method to get to know your IT/ICT client better if you are serious about keeping them as a customer.
We’re not requesting that you compel every client to register for an account on your website. Just give them the opportunity, and by providing them with something worthwhile, you can encourage them to join. In order to better understand their consumers and increase sales to them, prominent firms frequently employ a relevant technique of client retention.
Run segmented marketing campaigns
How well companies are able to tailor their consumers’ journeys is the lone factor that separates successful brands from those that collapse too soon. It’s not just about the discounts you provide them; it’s also about how effectively you can predict their buying patterns.
The following can be some segmented marketing campaigns.
Email marketing
To each segment of your customer base, send a personalized message. When you reach out to them, don’t forget to offer them some context, so they know you saw them and know what they’re looking for.
Promote things that are on sale or offer them a special discount to reach out to buyers that are worried about cost. On the other hand, give your loyal customers, and brand ambassadors a sneak peek of your upcoming promotions or goods so they may place pre-orders.
SMS marketing
Apart from continually checking our inboxes, what’s the next channel we tend to keep on inbox-zero? Our messages.
SMS marketing has proven to deliver an almost 98% open rate because of its crisp and clear messaging that instantly gets consumed. But driving a shopper from open to clicking through the link to your store can be tricky. That’s where you need your customer segments in place to ensure your message is personalized enough to instantly hook their attention.
WhatsApp marketing
With over 400 million active users in India, WhatsApp has become one of the most successful marketing platforms. However, it also makes it a fantastic conduit for keeping your clients interested. It is the one platform where you can be certain they won’t miss your message, whether you’re updating them on their current orders or just making recommendations based on their prior purchases.
Set up a customer loyalty program
A customer loyalty programme is another strategy that has been successfully used by H&M and Forever 21 stores worldwide. This customer retention technique aims to keep customers interested in a company by offering them incentives like shop credits or prizes to do so. Like a successful transaction when both you and your customer earn!
A loyalty reward programme simply explains to the client how they might win something, such as a discount, credits, or a special offer on their next sale, incentivizing them to return and make another purchase. Who can refuse anything that is special or discounted, after all?
Involve your customers and build a community
A typical internet consumer has a vast array of alternatives to select from, with so many new brands entering the market. Even though they have been devoted customers for many years, they are gradually beginning to consider the alternatives which might mislead them.
But how do market leaders like Caratlane, for example, endure in this cutthroat environment? When there are more affordable solutions available, how can they still have clients vouching for their products?
Help shoppers make an informed purchase.
The world has shifted to the internet. The day when we could stroll into stores and touch, feel, or sample products before buying them is long gone. We all choose to shop online for both the tiniest and largest items!
However, what may sway this customer away from your company? a poor investment. A purchase they made due to ignorance or inability to locate what they were looking for specifically. Your assistance will benefit them and increase client retention as a result.
Give shoppers a cause to relate to (cause-marketing)
Marketing studies have repeatedly shown how customers favour firms that stand behind a cause they support. More recent studies in the COVID-era globe indicate that those who were most negatively impacted by the epidemic now desire brands that care about people and the earth. That merely increases cause-potency marketing by double. In actuality, 63% of customers shop at companies with a purpose. So what is holding you back?
Ensure a great post-purchase experience
Making the perfect first impression on consumers is essential if you want them to return time and time again. Offering the finest pricing on your items won’t be enough to achieve that. By
simply focusing on how attractive your store is, it most certainly does not happen. The post-purchase experience is what matters most.
Whether a consumer will return to your brand depends greatly on how they feel after making a transaction from you. Here’s how you make sure the consumer enjoys both the shop experience and the delivery experience for the product:
Involve your customers and build a community
A typical internet consumer has a vast array of alternatives to select from, with so many new brands entering the market. Even though they have been devoted customers for many years, they are gradually beginning to consider the alternatives which might mislead them.
But how do market leaders like Caratlane, for example, endure in this cutthroat environment? When there are more affordable solutions available, how can they still have clients vouching for their products?
Expand your customer base by reaching out to new customers
ICT Circle helps your business to connect globally with potential consumers on other continents. It transforms resellers’ enterprises into an altogether new paradigm and opens up the entire world in front of them. helping them to send their goods and deliver services to remote regions using the mechanisms we have in place.
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