Customer acquisition takes place over time.
Your IT/ICT consumer is initially in the first stage when they are unaware of your product or service. After that, as consumers grow informed, they begin to show interest. Following that, consumers enter a phase of decision-making when they determine whether or not your IT/ICT offer is a good fit for them. Finally, they decide to buy your IT/ICT product.
But it’s not simple to turn a consumer who doesn’t know about your goods into a paying customer. You need to create a sales funnel in order to do that.
What Is Sales Funnel?
A sales funnel a graphic that illustrates a consumer’s path from their initial brand encounter to becoming a paying customer.
A sales funnel looks like an actual funnel and narrows from the top, which is the broadest area, to the bottom (the smallest opening). This is due to the fact that when a consumer moves through the funnel’s stages, they are eliminated until only the most qualified and interested prospects are left.
A sales funnel may also be thought of as a method for guiding potential clients through the phases of awareness, interest, decision, and action.
Why sales funnels are important
Sales funnels let businesses see each step a prospect takes to become a customer. Every stage is a micro-conversion that can be improved to enhance conversions at the end; if one of these phases has a larger drop-off rate than anticipated, it can be examined to see what’s wrong and tested out for potential fixes.
By showing how many people leave the funnel at each stage, funnel technologies like Google Analytics enable you to see the movement of your IT/ICT consumers around your website and identify pages with high drop-off rates.
How To Build A Sales Funnel?
There isn’t one universal method for creating a sales funnel. The best strategy for creating a sales funnel is to do so from the very beginning.
Work backwards from the action you want your consumers to take. You may begin fitting the jigsaw together after you have a clear aim in mind.
Here is a brief explanation of how to create a sales funnel for your IT/ICT firm:
- Determine your target market.
- Make a strong value proposition.
- Create a campaign to generate leads.
- NURTURE leads to becoming a client
- Thrill clients and convert them into advocates.
- Analyze and improve your funnel.
Marketing and the sales funnel
Marketing initiatives that raise awareness and create demand for a good or service, such as social media posts, webinars, blogging on subjects important to your target market, ad retargeting, or effective SEO.
A well-planned series of actions is used to move a consumer through the sales funnel. These actions are meant to increase awareness of your business and inform potential customers about the advantages of your product in order to influence them to make a purchase.
Customers go through the sales funnel over time, from initial contact to final purchase, as they gain knowledge of your product, indicate interest in buying it, and express intent to buy.
Prospects leave as the funnel gets smaller at each level, leaving fewer possible consumers. Improving conversion rates at each level of the funnel is the goal of an effective sales and marketing strategy in order to increase the number of consumers who complete the whole funnel.