The world is rapidly transitioning to a data-driven era. The rise of the internet, new devices, pervasiveness of social media and ‘meme’ culture, and the power of algorithms have had a major impact in our behaviours, transactions and conversations. This, in turn, has impacted the kind of data we generate; organisations across industries are now tracking and monitoring this data to gain a competitive edge in the rapidly evolving environment.
Data provides a wealth of insights--rich, layered, multi-dimensional, and in volumes that we couldn’t have envisaged just a few years ago. Operations, processes, employees, consumers, products and assets generate petabytes of structured and unstructured data that can be processed and mined for business impact and values.
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