In 2022, the Global IT supply chain’s valuation was 341.02 Billion USD Dollars, it is estimated to grow at a CAGR rate of 11.27% to reach 591.65 Billion USD Dollars by 2027.
Businesses in the IT supply chain are growing exponentially, as the work model changes to work from home and Hybrid. This shows a promising future for businesses in IT and ICT supply chain.
Present trends like remote working, freelancing, and hybrid work culture – all these things point to the fact that there will be a high demand for laptops and other IT products, as these things have become necessary to make a living more than ever.
Undoubtedly, the increase in demand is good for business growth. But this brings a fresh set of challenges for IT supply chain businesses.
First, we will discuss how IT supply networks work to understand their problems better.
Let’s take an example to understand this better.
For example, ABC Technologies is a vendor (producer or manufacturer of products) and is a popular brand in India. This business’s core strength is to manufacture innovative, high-quality products and stay up to date with the latest technologies.
They struggle with marketing and selling their products to their end-buyers and have to divide their time for marketing. Plus, they need someone to buy a bulk quantity, say a thousand units.
The other end of this chain is the reseller who buys in bulk and sells the pieces in single units to the actual end user.
Resellers have a great network of customers and know what products to buy and stock, but the problem is they are not able to buy the products in large volumes (thousands), but they need bulk quantities in smaller batches, in tens.
This is where distributors come to bridge the gap between Vendor and Reseller. They buy products in bulk quantity from Vendors and sell them to resellers in smaller batches.
Top distributors often provide add-on benefits like product training, credit, and discounts to resellers. They provide a better network and higher sales for vendors by generating more sales and getting leads.
After this, we have another partner in this chain, which is System Integrators. They help individuals and organizations fulfill their technological needs. In simpler words, they are responsible for building computing systems for their clients by combining hardware, software, networking, and storage products.
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Now that we know how the IT supply chain works, we will be able to understand the problems faced by Vendors, Distributors, resellers, and system integrators.
We have listed some of the major problems down below:
We understand the importance of a distributor in the supply chain, but the problem is to find distributors that you can rely on. A distributor directly impacts the company’s reputation and customer satisfaction. Having unreliable distributors can lead to delayed deliveries, damaged goods, and poor customer service. All this can lead to damage to one’s business reputation.
To make a higher profit on each sale, it is important to have lower manufacturing costs and higher selling prices. For distributors, it is crucial to get a profitable margin, as this is their main source of income.
While looking for vendors that provide low-priced products, it is important to check the quality of the products. Low-priced products tend to come around cheap and have a negative impact on the brand’s image.
Additionally, the quality of the products could be different than what you have ordered. This is a major challenge which is faced by this industry.
The technology industry is competitive as well as challenging, and it is same for the supply chain segment as well. After the rise of E-commerce, manufacturers and retailers are increasingly cutting off the distributors from the chain. This process is known as Supplier Disintermediation.
Existing huge marketing platforms like Amazon, Flipkart, eBay, and many more have drastically increased the competition. This puts pressure on distributors to find better ways to offer faster delivery, quality products, easier returns, cheaper logistics, and more customized options.
Sales and revenue are the lifeline of businesses. More than 50 percent of businesses fail in the first 5 years and one of the leading causes is loss or no profit in revenue.
Marketing plays a crucial role in determining a business's profit margin, regardless of how good the products are, or how great the customer service is. If your marketing strategies are effective then it will have a negative outcome.
Sales and lead generation failures will eventually affect the entire supply chain. As a result, resellers will order fewer products from distributors and distributors will buy fewer products from vendors if they do not generate enough leads.
Due to all the challenges faced by the IT supply channels, ICT Circle has emerged as a leading platform that offers solutions to these problems.
We analyzed the huge gap between these channels and the problems faced by businesses and found that providing a safe platform can solve most of these problems and this is how ICT Circle was formed.
ICT Circle is the world’s First B2B channel for the ICT (Information, Communication, Technology) supply chain. It is a platform for Vendors, Distributors, Resellers, and System Integrators to connect, trade, and transact.
Running a successful business is more difficult than it looks, whether it is a vendor or a reseller, every business has a different set of problems to begin with.
We understand the problems faced by the businesses. This is why, ICT Circle offers a wide range of solutions to all the challenges faced by supply network businesses.
ICT Assure is a blockchain-based technology that helps to make the buying and selling process more efficient with the help of automated AI. This will help to handle business without any hassle.
This feature helps businesses to handle the trade transaction without any hassle. In addition to this, there are a number of other benefits, such as:
Trade Credit Insurance is a safety net for businesses. For example, if a business sells a product and the buyer doesn’t pay them, this insurance can help to get your money back.
ICT Circle will check how risky your buyers are and decide how much they can the business at a time if the buyer fails to pay. ICT Circle will try to collect the money for you.
In case, we can’t get the full amount back from the buyer, you get 90% amount of your loss. Additionally, we will provide you with details of the company which have a good record in trading, so you don’t face this problem in the future.
Shipping goods, especially internationally, involves a lot of risk such as damage, loss, or delay of goods. ICT Circle helps to reduce this risk by ensuring that the goods are properly packed, secured, and handled during transit.
Quality assurance poses another difficulty for businesses. It is surprising how often wrong or damaged goods are received at the other end. To solve this problem, ICT Circle conducts detailed inspections before shipment, to ensure that goods meet specific requirements and are received in good condition.
If you operate your business in multiple countries or are looking to expand your service internationally, then ICT Circle can help with shipment investigations and transit. Our collaboration with world leaders in the logistics and shipment industry helps to provide faster transit, cost-effective solutions, and reliable support to businesses.
SEO (Search Engine Optimisation) and SMO (Social Media Optimisation) are necessary to build brand awareness and generate leads.
At ICT Circle, our team would help to generate leads by improving your business account on our websites by improving its SEO. Improving SEO helps in increasing brand visibility and bringing more traffic to your product page as well as your website.
A high number of clicks helps to generate more leads and convert them to sales. Along with this, SMO strategies will help to grow your business by increasing brand awareness and visibility on your platform.
For example, you can broadcast ads on ICT Circle’s platform and get noticed by other vendors, distributors, resellers, and system integrators.
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With the help of the ICT circle, businesses in the IT supply chain can get better opportunities for the business to grow. We offer a variety of benefits to support Vendors, Resellers, Distributors, and System Integrators.
To make sure that all four partners get better opportunities to build better networks, and to ensure that they can safely trade and transit, our platform is created to ensure that all businesses get better opportunities.
ICT Circle has different benefits for
Vendors
Distributors
Resellers
System Integrator
Let’s see how ICT Circle helps them in their business.
Vendors deal with manufacturing the products and making them better. They have a different problem as compared to the other three, that is, finding reliable distributors and managing them.
Here is the list of benefits that Vendors get from ICT Circle:
GTM strategy or Go-To-Market strategy is a roadmap of how a company or a business will sell its products or services to its customers. To make an effective strategy, it is important to identify the target customer, define USP(Unique Selling Point), and select the best distributions and channels.
ICT Circle’s real-time dashboard helps the business to get some insights on a wide range of data, like current trends, customer needs, and competitor insight.
As a vendor, it is important to give proper product training to their partner for future discussion with prospects. ICT Circle will help the vendors conduct their training with mostly system integrators and distributors.
After completion of training, the partners will be certified, which will increase their credibility. This process will help to strengthen the relationship between vendors, distributors, and system integrators and increase loyalty and brand recall.
Marketing is an essential part of running a business, without marketing a business cannot get sales, generate leads, and increase revenue.
ICT Circle is a platform that helps all its users with branding and marketing with the help of its banner and ads display that helps people remember the brands.
Vendors can use this place to advertise their special offers and daily deals. So, it is a great way for vendors to get noticed and attract more customers.
Vendors can easily check the partners, they want to work with, on ICT Circle. They can chat with them beforehand on the ICT Circle’s chat tools and check if their interest and business goals are aligned with each other.
Not only businesses can connect, but they can also communicate and trade with them on a single platform without shifting to any other platform.
Realtime Dashboard is ICT Circle’s analytics and logistics tool which gives real-time information about the inventory and how the listed products are performing on the platform.
This information can help in planning the business strategizing which will help in getting more desired results and better cashflow for the business.
How Do Distributors Benefit From ICT Circle?
Distributors are the middlemen between Vendors and Resellers, their major concern is Logistics and building connections. This is the list of benefits, they get on ICT Circle.
With the help of ICT Circle’s global platform, distributors can find new partners without being restricted to their geographical location. As ICT Circle is a global platform with thousands of supply chain businesses, they can connect with like-minded businesses to grow their network and increase visibility.
Maintaining inventory is a difficult yet crucial task for distributors. One has to monitor the inventories in their stock level, analyze their data, and handle logistics to fully utilize the resources.
Distributors often face several challenges like overstocking, inconsistent tracking, and inaccurate data, among other things. At ICT Circle, you get solutions to all these problems with the help of a real-time dashboard. It will help to understand the data and gauge it to make strategies that work best with them.
ICT Circle is the best place to get exposure because of its global presence. Distributors can see how their competition operates their business, current trends in the market, new product launches, feedback, and much more.
They can get first-hand feedback and reactions on your products and how they are performing in the market.
Resellers are the ones to buy goods in bulk and send them to end-users. ICT Circle helps resellers in several ways which are as follows:
ICT Circle helps businesses to save more money and work effectively compared to traditional shops. Instead of spending a lot of money on physical stores with high rent, and expensive interiors. One can set up an online store at ICT Circle to avoid these costs.
On ICT Circle, resellers can automate processes, reduce manpower, and machines, less the use of utilities, and get a store that is open 24 hr, 365 days. This will help the businesses to have control over their expense and business.
ICT Circle helps the resellers by providing learning and earning opportunities by connecting them with the right vendors and distributors. Resellers can join and participate in various programs run by the distributors and vendor channels.
This will help the sales staff in the reseller community earn certificates and make incentives from various programs run by the vendors and distributors as new product launches, amazing deals, revenue targets, etc.
ICT Circle gives businesses a global opportunity to widen their reach. It helps the company to scale its business globally, reach potential customers in other countries and continents.
Resellers get assistance with the business to help them dispatch their goods, and deliver services to far away locations.
Realtime Dashboard is ICT Circle’s most convenient and productive feature. It is used to monitor their day-to-day activities or as per the selected time frame. This has helped businesses to get more information and data about their target audience.
Businesses can dive deeper with the help of analytics and data that they get from the dashboard. Along with this, they can have a one-on-one chatroom for their business interaction with potential buyers and sellers.
You get daily market updates on any requirement from other businesses from our platform. To put it simply, this analytics dashboard is a great tool to improve market know-how and make informed & timely decisions.
System Integrators are businesses that specialize in combining the hardware, software, networking, and storage products of computing systems.
They are an integral part of the IT supply chain businesses that have to face numerous challenges. ICT Circle can help System integrators in the following ways:
ICT Circle brings the opportunity to find new clients along with building a stronger relationship with existing ones by making themselves available on our platform.
As everything is available on a single platform, they are saving a lot of time to get new businesses as well as enhancing their visibility by instantly connecting with them using the chatroom feature.
This saves them their travel time and cost associated with it, along with increasing productivity.
As system integrators are required by vendors, distributors, and resellers, they are constantly looking for suppliers who deal in the latest technologies, as it is not possible to find all the products and services with the same supplier.
Even if they get a suitable supplier, they face difficulty in getting the best deals and sometimes, delivery issues. ICT Circle understands these problems and as a result, developed its platform to help system integrators fulfill their requirement by broadcasting them on the platform for the verified suppliers to connect with them.
System integrators are the ones who work closely with the end-users. This helps the vendors and distributors, to get the right idea about customer expectations and demands by offering services that can solve customer’s pain points.
ICT Circle encourages the subscribers to engage and participate in such discussions and gain knowledge from each other to invest in the right direction for their business.
A common challenge faced by system integrators is that they do not have a marketing team or department to promote their services online and offline. Some of them are dependent on the distributors and vendors for recognition and work projects.
ICT Circle wants to act as a dedicated marketing channel that can be used by system integrators to promote their business and showcase their achievements to get more exposure and collaboration opportunities with other IT businesses.
ICT Circle’s purpose is to bring a revolutionary change in the current IT supply chain. To cater to the needs of all the businesses involved in this, ICT Circle has divided them into four parts:
Vendors
Distributors
Resellers
System Integrators
In the introduction, we have discussed the challenges faced by them, to provide solutions for their problems. ICT Circle was formed. In the later parts, we had a detailed discussion about how this platform can help all these four categories.
Hope you find this blog interesting and helpful.
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